Sustainability is a jungle. Sustainable fashion is even more complicated. And fashion has not made it easy to deviate from its unfortunate reputation. For us, sustainable fashion is about creating clothes that last longer than trends and seasons and at the same time do it in a responsible way. We are proud of the initiatives we have already implemented in our company. But we are not at the finish line yet. And it is possible that we will never reach our goal. Want to know why?


Our vision is to deliver timeless and comfortable women's clothing that both shows respect for traditions and shows consideration for our planet and its future generations. Sustainability in fashion is no longer a choice. It is a requirement.
The sustainably process

The plastic is collected
with a local partner in Africa

The plastic is cleaned and
turned into plastic flakes

The waste is turned
into sustainable yarn