SS25 Photoshoot

From idea to styles

By Maria Kragmann, Founder

This collection has been quietly taking shape over the past many months. It’s the result of a thoughtful and personal process – shaped by our desire to create timeless pieces that feel just as effortless as they are elegant. We imagined a summer wardrobe built on calm, refined simplicity. We chose each fabric for its natural feel and flow – soft linen, silky satin, structured tweed, and delicate knitwear – all bringing a sense of elegance, ease, and quiet beauty.

When design, we always start with a feeling – and this time, it was the quiet warmth of summer that guided the process. We wanted to create pieces you’d reach for again and again. The collection is filled with soft silhouettes, airy fabrics, and subtle details that make a difference.

It’s clothing made to bring ease into your everyday.

In the heart of the city

As a Copenhagen-based brand, we’re inspired by the timeless charm and modern elegance of Copenhagen. We captured our collection in the city’s vibrant heart, features classic designs in our signature color palette, bringing effortless sophistication to your wardrobe.

Menton Polo Shirt

Cannes Tweed Jacket

We spent a day in Copenhagen capturing the essence of the collection in settings that quietly echo its mood - refined, calm, and full of character. From the soft light at Marmorkirken to the graceful symmetry of Amalienborg and the historic charm of Christiansborg, each location was thoughtfully chosen with care to mirror the feeling behind the designs.